Most of the time, product development processes are associated with commonly known standards, guidelines or methodologies such as SEI CMMi, ISO, Agile, Scrum, etc or with governance/management mechanisms such as - Stage Gate, Prince-2, PMP, etc
Interestingly, these cover only a partial portion of a product development process in any company. A truly global product company should address several other aspects of its business into the way it identifies, builds, markets and maintains its products aka its customers!
While defining, reviewing or assessing the global product development process, we should consider all these aspects. Here is a depiction of what constitutes a global product development process.
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Interestingly, three key challenges companies encounter while building a high-performing global product development process are:
- Traditional Processes, tools and management techniques are designed for closed operations v/s the need of open innovation
- Existing product architecture/ design assets and principles are generally monolithic though modular with limited configurability and extendibility
- Product management, requirement elicitation and customer association principles are focused on a geography or technology base, than user experience
Truly global product development processes should address these challenges too.