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Embracing change in B2B Digital Marketing and the Internet of things

Embracing change in B2B Digital Marketing and the Internet of things
Matt Preschern - Executive Vice President & CMO | March 20, 2016
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Matt as part of the B2B Beacon leader series discusses how HCL Technologies By leveraging change, measuring performance against customer satisfaction and focusing on employees, has leaped over strategic hurdles and harnessed opportunities within the B2B marketing landscapehow he has approached digital marketing as a collective mix of internal practices leading to a winning digital marketing strategy.


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