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Amplify the customer’s voice with the HCL Mobility solutions

Amplify the customer’s voice with the HCL Mobility solutions

Many enterprises have rolled out mobile functionality to capitalize on the rapid user adoption and the business value, it offers. However, it is important for them to realize that they have to go beyond enabling mobile functionality, managing devices, apps and data and blend all the components to create unique customer experiences.

According to a Harris Interactive Survey, 78 percent of users who encounter problems completing mobile transactions share those experiences with others. Therefore, it is important for enterprises to have a mobile Customer Experience Management (CEM) strategy to understand how customers interact with a business and optimize the interactions to fine tune their marketing initiatives, improve revenues and increase profitability.

 

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