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Precision Retailing – Mobilizing the Next Stage of Multichannel

Precision Retailing – Mobilizing the Next Stage of Multichannel

Recent Gartner research shows 70% of Tier 1 retailers plan to improve the quality or way they develop customer offers in the coming year. However, for many retailers, communicating the perfect multi-channel offer at the right moment in the shopping process, although theoretically attractive, is difficult to execute in real-time. For example, they lack the precision to send location-based, personalized mobile coupons at the point of sale, while customers are shopping in their stores or online.

With over 20 years’ experience supporting retailers to deliver business transformation via a variety of technology platforms; HCL has an unrivalled capability to assist in adapting processes and technology investments to achieve the potential of Precision Retailing.

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We will treat any information you submit with us as confidential. Please read our privacy statement for additional information.