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Retail & Consumer Packaged Goods (CPG) BPO

The retail and consumer packaged goods industry, one of the largest worldwide, is thriving with growing economies and the resultant increase in purchase power, rapid strides in e-commerce and a larger supplier base.

A confluence of market forces have created an extremely difficult climate for retailers and consumer packaged goods (CPG) manufacturers to grapple with, such as:

  • Deflationary operating environments
  • Heightened regulatory pressures
  • Greater market complexity
  • Shorter product life cycles
  • Narrow profit margins
  • Slower population growth
  • More astute but less loyal consumers
  • Increased alternative sales channels
  • Brand erosion due to stock outs
  • A global consumer market place
  • Growing competitive pressures

Companies are thus tuning into retail outsourcing to edge out on operational efficiencies.

HCL Advantage

HCL offers “One Stop Retail Outsourcing Solution” - integrated business process outsourcing, information technology and infrastructure management solutions to facilitate operations for retailers and consumer packaged goods manufacturers across the globe.

Retail Service Offerings

Retailers are on a constant strive to review their operations, provide better retail customer support and implement change strategies to improve sales and profitability to remain competitive in the market place.

HCL BPO combines a deep domain understanding and offers retail customer support spanning various components and services.

Supply Chain Merchandising Marketing &
Sales
Store Operations Customer
Support
Retail Analytics
Distribution & Planning Category Management Communication & Advertising Support Check Authorization & Processing Multi-Channel Order Management Category Profitability Analysis
Transportation Planning & Management Promotional Planning Support Online Catalog Creation & Data Management Credit Card Authorization & Processing Sales Support Customer Spend Analysis
Fleet Management Assortment Planning & Management Loyalty Program Administration Labor Scheduling Collections Customer Profiling & Segmentation
Material / Fleet Tracking Master Data Management (SKU Set-Up) Online Store / E-commerce Support (e-tailing) Store Communication E-commerce
Support
Promotion Effectiveness
Warehouse Management Planograming & Space Management   POS Management Store Card
Support
 
Inventory Management Consumer Demand Management (Merchandise Forecasting)   Stock Audit (Inventory Counting)    
Returns Management Price
Management
  Coupon Voucher Management    
Vendor Management Store Registry   Store Delivery Support (DSD)    


CPG Service Offering

Trends like softening sales, shortening product life cycle, rising raw materials cost, sluggish pricing power, increasing share of private label products are placing enormous profit pressures on Consumer Packaged Goods manufacturers. Retail outsourcing helps CPG companies combat the seismic shift in market dynamics.

HCL CPG Service offering


SCM for Retail & CPG

Organised retailing is witnessing a fast-paced revamp. On the global Retail stage, over the last decade, little has remained the same. The global economy has changed, consumer demand has shifted & retailers' operating systems today are infused with far more technology than was the case six years ago.

However, this burgeoning industry is facing its own nemesis in the face of current economic melt down. In the battle for tightly held consumer dollars, sheer size is no longer enough; organisations have a pressing need to be innovative and reengineer the existing business process.

HCL works with general merchandisers, specialty retailers, discounters, food processors, beverages manufacturers, personal and household goods manufacturers. We work closely with customers to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective outsourced services that give them a competitive edge over their competitors.

Our specific retail focused service offerings include:

Sourcing Logistics Support Inventory Planning & Management Order Management System Warehouse Management SCM Visibility & Tracking
Vendor Management Transportation Planning & Management Inventory Forecasting/Analytics Order Fulfilment Goods Receipt Fulfilment Visibility and Tracking
Requirement Processing Distribution Management Replenishment Panning Order Routing & Optimisation Warehousing & Storage Promotional Planning
Source Strategy Freight Costing Master Data Management Order Substitution Merchandise Distribution Procurement Visibility & Tracking
Supply Order Collaboration Freight Audit Product Tiering/Mapping Sales Order Processing Outbound Processing Transportation/Fleet Visibility & Tracking
Spend Analytics Fleet Management Product Coding (UNSPSC, EAN) Pricing & Billing Returns  
E-Sourcing Reverse Logistics SKU Data Management Returns Management Virtual Warehousing  
Direct/Indirect Procurement   Spend Analytics   Cross Docking  
 
HCL Beyond the Contract

What Customers Say

HCL’s engagement in the medical writing space has been one of the most fulfilling experiences in terms of the value delivered over the past 4 years. HCL provided prompt, professional service and sound advice through a dedicated team supported by good leadership. HCL not only has an outstanding medical writing group showing a passion for science and accuracy and also bringing a creative flare to their contributions but also has an equally dedicated and passionately driven clinical operations and data management team. In projects with tight timelines, the teams worked cohesively and delivered at a very short notice with a high quality regulatory document for submission to various regulatory authorities. It’s an absolute pleasure to interact and work with HCL.

- Dr. Anil Avhad, DGM - Medical Services, Glenmark Pharmaceuticals, Mumbai, India

 

"HCL helped turn our vision of a Global Security Operations Center into a reality… HCL’s security controls are among the best that I have seen in any of our business partners... I believe the qualities that led them to success on this project will assist our entities in achieving their own goals."

- Director, Global Security, One of the top 3 global pharma companies