Success Stories

Content 2.0 – A Network Publishing Platform for New Age Publishers

The Publishing industry is facing disruptive technological changes like:

• Growth of broadband and multimedia enabling consumers to seek relevant information, at the right time in the medium of choice
• Ubiquitous access to customized information online and on device of choice

Embarked with this market need, publishers are making significant investments in determining platform supporting "Network Publishing" rather than "Print Centric" Publishing.

Coupled with the Technological Changes, there are Business challenges like:

• No "Production Workbench" - Roles, Processes, Artifacts etc.
• Inaccuracy around "forecast of Title Release" (Schedule/ Budget)
• Limited view of "Vendor Performance" (of Cost, Quality, Time etc.)
• Partially equipped to handle process bottlenecks at EPM desk (Productivity, Time to market, Costs etc.)
• Weak backbone for "re-purposing" - Digital channels, Adoption, Ancillaries
• No response to Disruptive Transformation, like "User Generated content", communities & collaboration
• Multiple Disjoint and Distributed repositories
• Support for Multi-channel Delivery
• Others: Composition Automation, Print First Composition, Standards for Markup & Metadata etc

• Content 2.0 is an integrated publishing environment providing end to end solution across the entire publishing value chain
• It fosters enhanced collaboration and agility across processes, products, tools and people in the Publishing life cycle
• It streamlines multi-channel production and content driven workflows, adds a unique combination of XML-centric content management and content delivery capabilities
• Enables a publishing company to create, manage and support multi-format content delivery channels
• Content will be authored/ collected/ aggregated/ edited in a collaborative environment with the simultaneous generation of XML data which can be stored in federated repositories allowing multi channel delivery in various data formats
• It provides an integrated platform for authoring, managing content and makes it ready for multi channel delivery
• It brings huge productivity benefits to the Publishing life cycle

It provides mechanism to reduce "the long tail" of publishing and improve content monetization with support of legacy content & platform.

• Improved time-to-market for new and enhanced products across creation, manage and deliver functions
• Simultaneous delivery of new products globally by reducing translation time and costs
• Delivery of personalized and relevant content in all necessary forms, both print and electronic, hence newer channels of revenue and profitability
• Greater integration of various disparate system used in a typical publishing cycle; hence reduce the total cost of ownership
• Reduced Production cost, save incremental investments in converting print-archives to online documents
• Composition support and enable collaborative authoring and conversion workflows
• Mature Relationship with partners & vendors, collaborative processes for Governance, Engineering & Management

• Conforms with Architectural blueprint, Services-based architecture - UI, Services, Workflow and Applications
• Federated repositories, enable Web Service based plug and play interface to bring new repositories online
• Integration with Documentum 6.5 for seamless content management. Dashboard & Reporting capabilities via EMC BAM (Business Activity Monitoring)
• XML-based content backbone, seamless integration with print, interactive composition and multi-channel delivery platforms
• BPM/workflow management to enable configuration and authoring of workflow in extended enterprise, i.e. partners & vendors
• Legacy and enterprise integration

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