Engineering Out of the Box
Product landscape is undergoing a major and fast paced transformation based on ever-changing customer needs. User experience and value-centricity are becoming the two key philosophies driving differentiation for product companies. Products of tomorrow will have to look outside the product for differentiation as products become platforms. The mantra for market leadership is no longer associated with only patents and product features but with ecosystem creation and leveraging the platforms.
Let’s take an example – Cars. Most cars in the same value category are today nearly undifferentiated on standard technical features – engine performance suspensions, powertrain, configuration etc. Automotive manufacturers are bringing differentiation by making the car as a platform to offer differentiated services – next generation telematics, seamless integration of entertainment from home to car; recommendations based on location based services are the buzz words of the industry. End customer user experience is driving this change as we move to a connected & converged world and investment in ecosystem creation around products is the only way product companies can maintain market share & leadership.
To address this revised marketplace, HCL looks to not only provide core product development services but also aid customers in creating ecosystem advantages around their products, either through collaborative strategic services or through HCL Productized Solutions. This is what we call – Engineering out of the Box or EOOTB in short.
The 3 tenets of EOOTB are:
1. Core Product
Full system development, Product development life cycle services based on industry domain expertise; this includes leveraging HCL’s multi-disciplinary design and development expertise. HCL is focused on enabling customers develop cutting edge next gen products along Innovation, Completeness, Criticality, Complexity and Cost of ownership.
For example for a Fortune 500 software company HCL owns complete product management, design, development, test & support for their security software that receives 40 million signatures downloads within 30 min of a virus attack.
Similarly for one of the largest Aerospace companies in the world, HCL is involved in developing 20 of the major mission critical and complex avionics systems.
2. Ecosystem Innovation
Extend the competence of core products by creating platforms for ecosystem innovation. This is where HCL has invested in creating 20+ productized solutions that provide immediate time to market advantage to customers. HCL solutions are on Mobility, Cloud, Collaboration, Online, Convergence, Smart Devices, and Green etc. that are leveraged by customers across multiple industry segments.
One of the biggest impacts in ecosystem innovation is around Cloud. With the availability of multiple platforms and smart devices, customers are looking for a partner who will help them understand how they can leverage cloud to their benefit, what benefits they can expect and also SaaS-ification of their existing applications. HCL has developed 3 productized solutions to cater to these needs. Cirrus – the windows Azure enablement and management software, Nimbo – the HCL framework to jump start private/ hybrid cloud service for customers and Agora – to enable quick SaaS-ification of existing applications.
3. User Experience
For increased adoption of products through the ecosystem, it’s critical that an improved user experience is provided to the customers. The user experience is determined by the form factor, real time and role based experience. EOOTB brings the user experience beyond the consumer realm and make it equally important into other domains as well like Auto, Financial, Medical, Online, Industrial and more.
HCL has created a smart home automation solution – AEGIS that is a multi-platform gateway which controls multimedia, energy monitoring, HVAC, security and more, all through Android, iOS and Symbian devices, and using multiple wireless standards. In spite of the solutions being comprehensive the key is to deliver this in an intuitive and simple way to ensure that ease of operations and manageability is the most important aspect for higher adoption and impact.
As the product and technology companies have learnt that the new way to think is not only around the product but around the ecosystem innovation combined with user experience, HCL‘s EOOTB provide the framework and platform to enable them achieve the same.