Customer Relationship Management (CRM)

HCL Enterprise Application Services (EAS) delivers Customer Relationship Management (CRM) applications that support marketing, sales and service functions to organizations in a range of industry sectors including Consumer, Public Sector, Utilities, Travel, Transportation and Logistics, and Financial Services.

We use the applications to transform the overall customer experience, across business to business (B2B) and business to consumer (B2C) environments. Our focus is on delivering real results from the implementation of the applications, through deep product knowledge, industry expertise, and a wide range of experience of previous solutions.

Customer Relationship Management (CRM) is all about knowing your customer, not always on a personal basis, but based on the full range of interactions you have with them. The customer’s view is based on every interaction they have had, across any business function, and it is only practical to deliver the best customer experience when the company considers as wide a range of influences as the customer.

By involving Sales, Service and Marketing teams Customer Relationship Management (CRM) allows organizations to have a holistic view of a customer thus facilitating the targeting, winning and retention of these customers.

Ultimately, CRM is about identifying, acquiring and retaining customers efficiently and effectively to drive profitable growth within an organization.

HCL EAS’s CRM Services

Our Customer Relationship Management (CRM) strategies and solutions will help you address a variety of CRM implementation issues in areas such as account management, customer retention and campaign management or call centre interactions. HCL EAS’s consulting team can help devise Customer Relationship Management (CRM) strategies that reflect positively on your revenue, productivity and customer satisfaction providing an integrated customer experience. CRM deployment empowers employees to manage interactions with clients around the globe to help them manage their customers effectively and efficiently.

HCL EAS has unparalleled experience in the design and implementation of integrated CRM solutions across a range of industry sectors, including utilities, CPG, public sector and wholesale distribution - solutions which have allowed our clients to improve call centre efficiency, reduce customer churn, increase their revenue growth, grow their customer base and improve customer satisfaction.

As an organization, HCL has successfully delivered solutions that cover all of the major aspects of CRM at every scale. Our expertise is based on real implementation experience, and our focus on business transformation helps to target the applications in the key areas to make a difference to business outcomes.

We offer the private sector an opportunity to improve their return on their Customer Relationship Management (CRM) investment and the Public sector the ability to improve their citizen service and relationships.

• Achieving Dramatic Growth
• Customer Relationship Management (CRM) Transformation For Competitive Advantage
• Public Sector Customer Relationship Management (CRM)
• Global Customer Relationship Management (CRM) Capabilities

For more information on the various aspects of CRM, please email us at digital@hcl.com

• Enterprise Application Services