Demantra
Challenges & Business Drivers in the Supply Chain Space
Supply Chain Management is becoming critical for businesses that want to rapidly transform into lean global enterprises. Operational excellence, growth through innovation, and risk and compliance management seem to be the key imperatives driving this need.
Business priorities driving Supply Chain initiatives:
- Increasing productivity
- Reducing cost and supply chain working capital
- Managing supply chain risk
- Reducing order to cash time and improving F.G inventory turns
- Improving perfect order and supplier delivery performance
- Improving performance measurement
- Building strategic relationships with partners
Why is Demand Management Important?
Markets are becoming increasingly complex. Predicting what customers will buy and acting accordingly is critical to a company’s profitability. Therefore, Demand management is of paramount importance to improve both speed and effectiveness of response.
Aberdeen, a leading research and analysis company defines Best in Class companies in demand management as those with forecast accuracy of 60% or greater and customer service levels of 90% or greater. Best in Class companies have obtained greater improvements in performance over their peers in the last 4 years.
- Are more than twice as likely to have increased market share as their peers
- Are 56% more likely to have improved gross profit margins
- Are 1.5 times more likely to have improved order fulfillment performance
Oracle Demantra Demand Management
Helps maximize profitability through its superior capability to sense, shape, and respond to demand. Automated analytics ensures that plans are based on the most accurate, forward forecasts without the need of statistical knowledge. The result is a demand-driven organization with higher service levels & sales, more satisfied customers, and lower inventory & distribution costs.
HCL’s Accelerated Implementation Methodology for Demantra
HCL’s unique advantage is its accelerated implementation framework - AID (Accelerated Implementation of Demantra), which is built on strong supply chain execution experience implementing Demantra, coupled with reusable components like accelerated tools, templates and checklists. HCL can implement Demantra at an accelerated pace in just about 10 to 15 weeks*.
The implementation framework is illustrated below:

Accelerated tools HCL has developed for the AID framework
Hardware Estimator - Has specialized scripts to extract information required for the estimator; provides accurate Hardware Sizing
Interfaces between Oracle EBS & Demantra - Interface to/from Demantra for uploading sales history and publishing forecasts to Oracle EBS directly; easily deployed with few changes
Custom APIs to execute Demantra jobs from Oracle EBS - Provides custom APIs to call programs and workflows in Demantra from a job scheduler, enabling the control of critical Demantra jobs (forecast engine, history load, etc) along with Oracle and other ERP jobs


















