“We chose HCL as a strategic partner for their deep SAP technical expertise, their rigorous implementation methodology, and their skills in process optimization and change management.
- IT Director, Britvic PLC
In an industry with innovation at its core, telecommunications companies constantly have to transform and improve their service offerings and internal operations to adapt and remain competitive in an ever changing market. Over the past few years, the main focus has been on growth and customer acquisition, resulting in a competitive marketplace which is much tougher and decidedly more global than ever before. Furthermore, new technologies and improvements in the functionality and capability of hand-held devices has seen competition from companies who until recently haven't traditionally sold into this market.
Looking forward in 2011 and beyond, telecommunication companies will continue to face increasing demand for their products and services, but with greater consumer pressure to reduce prices. At the same time, investors are looking to improve and maximize ROI and balance sheet performance of existing investments and new innovations. With ongoing innovation, coupled with a convergence of technology and content, companies may be forced into a re-assessment of their pricing strategies and how they bundle these together, particularly when it comes to providing some services for 'free'.