Business Analytics
With exponential growth in both structured and unstructured information, increasing number of companies are basing their critical business decisions on analytical insights. With ever-increasing competition in the market place, more and more business leaders are realizing that business analytics is the way to go to remain competitive in their business.
Estimated at a size of over $100 billion, business analytics as a business is likely to grow at near double digit rates in the immediate future. While we foresee more and more companies jump into this market to provide their services, we also foresee that the end customers (i.e. direct business) will turn more positive to analytics initiatives in-house and an increasing number of their day to day tactical operations will be backed by analytics insights. In this new era, business units will be more demanding and IT units have to work hand-in-glove with businesses to stay ahead and meet their overall business objectives.
HCL service offerings
HCL is optimally placed in the market with the right blend of technology-orientation and analytics consulting expertise for all verticals.
The HCL analytics primary focus areas include:
- Big data analytics
- Customer/ Marketing analytics
- AML/ Fraud analytics
- Operations research
The HCL advantage
- The team’s combined years of experience exceeds 100+ man years with median of eight years of analytics project delivery experience
- Core modeling group with PhDs (40%) and MS (60%) in quantitative discipline, backed by analytics, SAS CoE
- Business-aligned approach vs. IT orientation; Mix of business domain and quant skills – an ideal combination for high quality and relevant analytics deliverables
- All hands-on analytics practitioners; nimble-footed team with an average analytics delivery experience of 7-8+ years (vs. Indian industry average of four years)
- Value proposition-based engagement models; proven ability to deliver best-in-class results; 100% in-time delivery, 100% within budgets, average ROI for customer is 11-12x
- In-house training programs designed and executed by leading academia, veterans in analytics and business partners like SAS
Successes: All our projects were treated as Gold standard with the customer. Increasing number of business units in multiple customer organizations are keen on engaging with HCL to replicate our success.
Our unique analytics practice delivered the following benefits to a Financial Services major in the US:
- Improved the product cross sell rate by over 12 times
- Helped to increase their campaign acquisition rate by 19% in an e-mail campaign
- Improved targeting by 20-40% across segments
- All these were accompanied by exceptional ROI on their investment in HCL engagement
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