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Forrester Groundswell Award Entry - RBTC : Data

Back to Appendix: Table of Content

Data 1.1 RBTC Internal Process Alignment Survey – Heat Map

X Axis – No. of respondents | Y Axis – Average rating

a

Data 1.2 RBTC Internal Process Alignment Survey

Process Distribution across functions

a

Data 1.3 Digital Penetration across G2000 organizations

1 in every 2 G2000 organizations impacted. 70% plus renewal organizations hit rate

a

Data 1.4 Digital Plan – Impact and Measurement

Exposure of 80 Million Impressions and 1, 30,000 Clicks from the target audience in 3 months

a

Data 1.5 RBTC Showcase in Large Deals – Intervention Analysis (Apr 2014 – May 2014)

a

Data 1.6 RBTC Certification Program – 1500+ Individuals are RBTC certified

iLearn enabled RBTC quiz certifications

a

Data 1.7 Insignificant presence in F500 accounts

Just 22 accounts generate $ 5Mn revenue each

a

Data 1.8 What helped us in the past will not in future

HCL won 4.8% of churn market in 2012 which is a limited window of opportunity

a

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