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Forrester Groundswell Award Entry - RBTC : Digital

Back to Appendix: Table of Content

Exhibit 1.1 Digital Plan

REACHING 250K KDMS THROUGH DIGITAL FIRST-IN-CLASS/ BEST-IN-CLASS INITIATIVES

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Exhibit 1.2 The Spirit of RBTC Film

Also Available in French and German Langauges

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Exhibit 1.3 The Spirit of RBTC Film

the fastest film in the IT industry to reach 2 million views

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Exhibit 1.4 The Spirit of RBTC Film – French and German Language Versions

100,000 views from the local Geos

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Exhibit 1.5 RBTC Digital Campaign on Forbes.com

A first in class breakthrough for IOPs

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Exhibit 1.6 The RBTC Digital Campaign artifacts

Digital Banners used across Linkedin and Google Display ads

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Exhibit 1.7 RBTC Digital Campaign

Digital Banners used across Linkedin and Google Display ads

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Exhibit 1.8 Linkedin HCLTECH RBTC Microsite-rbtc.hcltech.com=color:"blue"

A first in class breakthrough campaign

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Exhibit 1.9 HCLTECH RBTC Facebook App-Click here to Visit the App

A first in class breakthrough campaign

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Exhibit 1.10 Global PR Leverage – Partnership with Linkedin

A first in class breakthrough campaign

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