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True Relationship Based Pricing Engine

True Relationship Based Pricing Engine

Rewarding long term relationships is not a new practice. You can probably recall several moments in your life when you were rewarded and when you rewarded someone else in tangible and non-tangible ways. In fact, the act of reciprocating seems to be an integral part of human nature – it is something we all do unconsciously and we don’t think of it as a big deal, but in the commercial world it takes on a whole new meaning. Financial institutions, especially banks are taking customer relationship to another level. Have you heard of Relationship Based Pricing, Relationship Based Profitability, or Relationship Based Billing? No! Well, then you will find this paper quite fascinating.

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