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Reaching Across: Guidelines for Globalizing Web Resources

Published Date: 

Nov 10, 2010
Abstract

This research paper focuses on the linguistic, cultural, statutory and business aspects of globalization, so as to give analysts and decision makers the real picture of the tasks at hand when they set out to give their organization a global Web identity.

Excerpts from the Paper
Information  Technology is essentially a global phenomenon-cutting across languages, nations and cultures.  With millions of users  crossing the  digital  divide every year, companies need to maintain  a  synchronized presence in their markets of choice, and respect the cultural and traditional standpoints of  customers

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