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Web 2.0 - The Evolution and Growth of the Interactive Internet

Published Date: 
Aug 11, 2010

Today's generation is spawned in the digital age and is extremely comfortable with the concept of collaboration. Using the Web as a platform to facilitate that collaboration fits rather well with the Web 2.0 approach. This paper takes the reader through a brief description of Web 2.0 and its components and explains how Web 2.0 has thrown open new opportunity areas for business in domains such as pharma, retail, travel, mobile, tourism, and entertainment to mention only a few.

Excerpts from the Paper
There are different opinions on Web 2.0⎯a Google search for Web 2.0 definitions yields 812,000 results, while a Google search, posing the question “What is Web 2.0?” yields 69,500,000 results! Some industry commentators think of Web 2.0 as  ʺa major trend that is building steadilyʺ—others tend to feel that Web 2.0 is  ʺa bagful of old technologies under a new nameʺ. The term Web 2.0 was coined by Tim O’Reilly and MediaLive International, in 2004, as a catchy name for a conference that sought to understand, the commonalities between the companies that had survived the dotcom collapse. In O’Reilly’s words, the purpose of the term was to understand if the “dot‐com collapse marked some kind of turning point for the web, such that a call to action such as ʺWeb 2.0ʺ might make sense?”
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