Launching Medical Devices for Emerging Markets

Excerpts

This Study is based on conversations & online feedback with over 280 Senior Executives of Medical Devices & Equipment Manufacturing companies, Associates of Research Institutes, Medical Doctors and Analysts.

Partners in Research Prof. (Dr.) A.K. Ray IIT Kharagpur Dr. Vikram Sheel Kumar MD Harvard-MIT, Doctor Kares Hospital

Overview

Our interactions and further analysis provides many striking insights into their plans and the problems faced while launching medical devices for emerging markets.

1. Medical devices companies are being affected by the financial crisis
2. Looking at opportunities in BRIC nations
3. Create custom solutions
4. Great need to innovate

The findings across companies, geographies and therapeutic segment highlight a striking similarity in the problems and opportunities being faced by medical device companies. The view is further refined by the requirements of end users and suggestions by thought leaders. Thus to successfully launch medical devices for emerging markets, the book provides four steps to alleviate the problems faced.

283 respondents | 81% from USA | 11% from EU | 8% from APAC | 20% are companies with revenue greater than $10 Billion | 30% are companies with R&D spend of over $500 Million.

Read the book to get insight into these solutions.