Pharmaceutical Marketing & Sales
Industry Challenges
The image of big pharmaceutical companies represents a key ingredient for ensuring market potential realization, quarter by quarter, for the investment community. Marketing is challenged with the need to produce the right marketing message, to the right audience with the right educational mix. Increasing market share and launching new products efficiently is a key activity for the Pharmaceuticals and Life Science Industry. From strategies for launching new products to increasing market share; from targeting the right professionals and to identifying and influencing decision makers, the sales and marketing activity list is long and demanding, as are its demands on the technology infrastructure.
New customized solutions —based on demanding technologies — are critical to gain the necessary competitive edge. Nevertheless, the current technology infrastructure is often an amalgamation of siloed homegrown systems and disparate packaged applications. Maintenance and support is expensive, delivery is late, but nevertheless the pressure to reduce costs and deliver faster is ever increasing.
HCL Differentiators
- Investments in new IPs and frameworks
- Customized solutions across the whole gamut of the S&M area starting from field service support, sales support, market intelligence and general solutions
- Key business understanding of domain
- Experience in handling key areas of S&M for global top 3 pharmaceutical companies
Sales
- Better insight to territory activity
- Refined call patterns for better results
- New Starts easy measure for better sample management
- Strategic feedback loop
- More sensitive feedback loop Available more quickly
- Available on a continuous basis
- Focus on patient experience
- Targets identified habits when observed
- Ties market results to program results
- Sales and marketing using same metrics to launch, implement, and track programs
- Marketing messages match sales knowledge
- Automated and coordinated interventions
Service Offerings
HCL can offer unique and customized business solutions to handle--
- Campaign Execution
- Prescriber behavior analysis and insight
- Physician Interaction
- KOL Management
- Collaboration
- Closed Loop Promotion
- Strategic Evaluation
- Sales force alignment
- Sales, Prescriber and Claims Data management
- ECM Solutions
- Data integration and data warehousing
- Sales force compensation
- Data mining
- Sales, Prescriber and claims data management
- Business intelligence solutions
