With the rise of new age media, consumers today are more informed than ever before. The proliferation of alternative choices of consumption has also empowered them greatly. Understandably, a wide array of access modes (web-based, mobile-aided, social media and more) is driving consumption. This has resulted in a hyper-competitive ecosystem for the M&E industry.

Firms are therefore, striving to produce, manage, schedule and contextualize their customer-centric content to increase return on investment (ROI). As a result, technology drivers like mobility solutions, advertising management, ad management platforms, Big Data analytics, and social media, are converging with Cloud-based platforms for crafting personalized customer-oriented advertisements.

Given our long-standing association with the M&E industry, we have acquired a deep-rooted understanding of unified advertising services. Our cloud-based platform provides an all-inclusive view of end users and helps deliver impactful customer-centric advertisements. Further, we offer advertising management services to facilitate the incorporation of new media channels and the digitization of existing ones.