Broadcasting, Music & Cable
The Situation Today
The broadcasting, cable networks and music industry is in a state of continual transformation. What used to be a linear progression of content—from creator to consumer is now a complex web of interactions. This is possible because of the availability of new forms of digital content and integration across devices and screens. Consumers are no longer bound to a schedule or tied to a screen. In fact, the savvy and the demanding among them expect to play content anytime, anywhere and on any device.
In this fast reconfiguring ecosystem, consumers have become creators, passive consumption has become active participation, and mass media has become personal. As established norms are overhauled, traditional and non-traditional media and entertainment companies are adjusting and preparing for a consumer-driven, social-media connected ultra-personalized future.
In short, the role of content producers and distributers does not stop at just enabling triple play, they need to go beyond and build an engagement infrastructure around the consumer.
HCL is a value partner for broadcasting, cable and music conglomerates across the globe, with over 11 years’ experience in end-to-end business processes and deep domain competencies. Our experience in working with global clients spread across multiple locations coupled with our investments in labs, solutions/ frameworks, partnerships and industry experts, has placed us in the leadership quadrant.
An overview of our domain expertise services
We have developed over 11 years of experience in developing relationships as a partner for broadcasting, cable and music conglomerates around the world. Over the years we have garnered our capabilities as a global expert in providing enhanced services and unique value proposition when it comes to developing a 2nd screen experience. With expansive use of digital tools such as the latter, it’s possible to fine-tune and develop a better screen experience for audiences. Don’t hesitate to expand your domain expertise with the best of digital tools along with professional expertise. With superior domain competencies, our professionals ensure that the optimisation of the various processes within the deliverable process is not compromised.
- Next-gen experiences such as TV Everywhere, 2nd screen experience, immersive broadcasting, TV widgets, integrated digital marketing
- Digital supply chain optimization, video management, anti-piracy, multi-channel commerce
- Cross-platform advertising, advertiser self-service, advertisement portal, Mobile applications, mobile TV/video platform, mobile enterprise applications, TV, web, mobile and social analytics, personalization, big data management and predictive analytics
To enable you take your relationship with your consumer beyond viewership, read about some of our solutions that that help you stay ahead of the curve:
- Mobility Services
- Personalization Services
- Pricing Optimization Solution
- Content Management Services
- Multi-Device Viewership Experience
- Multi-device Content Rendition and Management
- Advertising Services
- Digital Supply Chain Services
- Cloud Services
- Application Support and Maintenance
- Social Media Services
- Analytics Solutions
- Rights Management Services