"HCL's investment to provide technology leadership to publishing Industry"

Publishing Industry is experiencing "disruptive transformation" - free/ ad supported content, innovation in handheld technologies & content transformation and emerging models of self & custom publishing. Publishers today, are squeezed on margins with single digit growth rates and are looking for new markets, innovative channel of content distribution and optimize operating expenses.

HCL, an industry leader in providing IT services to publishing companies has a decade old footprint in publishing technology solutions, domain competencies across the publishing life cycle, strategic investments in vertical solutions group, multiple disruptive solutions framework and state of art infrastructure to cater to engineering and technology solutions.

HCL launched its "Digital Media & Publishing Lab" to roll out futuristic solutions for New Age Publishers. The lab is developing solutions in the areas of Content Life Cycle management, Access and Entitlement, Digital Rights Management, Digital Asset management, Vertical Search, Collaborative Environments and Cross Media Advertisement management. With an investment of $5 million and innovation at its heart, HCL Publishing Lab aims to provide technology leadership to the Publishing Industry.

HCL's differentiation stems from its "Digital Media and Publishing Lab", which is envisioned to foster innovation and transformation process for its publishing clients. The Lab is launched to further strengthen its deep understanding of Publishing domain and roll out futuristic solutions for New Age Publishers.

Lab is developing solutions in the areas of Content Life Cycle Management, Access and Entitlement, Digital Rights Management, Digital Asset Management, Vertical Search, Collaborative Environments and Cross Media Advertisement Management. With an investment of $5 million and innovation at its heart, HCL Digital Media and Publishing Lab aims to provide technology leadership to the Publishing Industry. The key focus areas of the Lab are highlighted in the diagram below.