Integrated Consumer Marketing

HCL has rich experience of developing and supporting marketing applications for its publishing clients. The services offered include:

• 360 Degree Customer Intelligence: HCL has a strong Business intelligence and Data warehousing practice which allows understanding consumer buying patterns. Analyze interaction of offline and online platforms via cross-media metrics.
• Advertising Management: HCL has two solution frameworks Administer and Ad Impressions which are integrated platforms to manage advertising campaigns across media channels and allows Dynamic Ad Selection on the basis of user profile and content selected, thus supporting contextual advertising.
• Campaign Analysis & Reporting: Multi Channel campaign outcome analysis by Product / Affinity / Customer Type / Channel. The services offered include:
  • Campaign tracking and optimization
  • Real-time data availability for financial planning and budgeting
  • Algorithm development
  • Predictive Modeling