Newspaper Publishing

With its long and strong experience of working with the leading publishers and deep domain knowledge, HCL understands the key market trends, challenges, driving forces and IT pain points of Newspaper & Magazine Industry. HCL's portfolio of services in this micro-vertical addresses their IT pain points & helps them leverage the market opportunities. The services offered include Content Factory Service, Online Space Service, Customer Value Management Service and Agile Enterprise Service.

1. Content Factory Service: HCL supports Newspaper & Magazine publishers in managing their content life cycle more effectively. The functionalities offered by this service are summarized below:

• XML based content management
• Meta Data Management
• Federated Repositories & Search
• Integration of Ad Layout System with Ad Management System
• Integration with Pagination systems
• Seamless integration with editorial system
• Multi Channel News Delivery (Web, Mobiles, Ipods, PDA and E-Reader)

2. Online Space Service: HCL addresses two domains of Newspaper & Magazine Publishers with this service which include online advertising & website/community development:

• Online Advertising: HCL serves clients in adopting advertising driven business models, carrying out sustained product engineering around Microsoft Ad server and supporting Search Engine Marketing (SEM) & Search Engine Optimization (SEO) efforts
• Community/ Collaboration: HCL serves clients in designing, hosting, updating & maintaining Newspaper & Magazine websites/communities. In addition many engaging tools/ services are designed & implemented on the websites to lift up the readership & revenues

3. Customer Value Management Service: HCL enables Newspaper & Magazine publishers in serving their clients better. This service focuses on two domains i.e. Data Warehousing/ Business Intelligence and Customer Relationship Management (CRM):

• Data Warehousing/ Business Intelligence: HCL enables clients in understanding their consumer's behavior & reading habits, which is then used to deliver targeted content & advertisements. The services offered include Blue Printing, Development, Deployment, Global roll outs, Help Desk and Application Support for a DW/BI solution
• CRM Solution: HCL enables clients in strengthening customer relationships by effectively managing Advertising Sales, Subscriptions/Single Copy sales and customer service. The services offered include Blue Printing, Development, Deployment, Global roll outs, Help Desk and Application Support for CRM solution

4. Agile Enterprise Service: HCL addresses two domains of Newspaper & Magazine Publishers with this service, which include Application Management & Knowledge Process Outsourcing (KPO) services:

• Application Management: The services offered include Application Development, Testing, Maintenance & its support. HCL also carries out Application Portfolio Optimization, SOA enablement, Enterprise application integration services and Legacy Modernization
• KPO Services: Advertisements Design & Production using Flash/Photoshop and conversion of prints ads to online format