HCL is the most experienced IT offshore service provider for Media & Entertainment with core strengths in Publishing. With 12 years of focus on Media & Entertainment and this is a key growth engine for HCL 10000 person years of experience. HCL has identified Media Publishing & Entertainment as a vertical segment and publishes results for this vertical. Publishing has been the main area of focus of HCL in this vertical and is continuously investing in building Domain capability and service delivery models.
HCL’s Publishing Practice
Snapshot
- Service Range - Leading Book, Business Information Services, Newspaper & Magazine publishers of the world
- Expertise & Scale - Publishing Lifecycle Solutions, Content solutions, Prepress,Conversion Services & e-Forms
- IP’s, Frameworks & Standards - Content 2.0, DAM, UDRMS, eWIXA & eXP
- Center of Excellence - Dedicated centers of Excellence for Enterprise Content Management, Web Content Management, E-Business, Testing, Java, Microsoft and Device & Mobility
- Alliances & Partnerships - Documentum, Filenet, Open Text, Aptara, Microsoft, IBM, Fast, Artesia & North Plains
- Quality Certifications - ISO 9001:2000, CMM level 5 and BS7799 quality standards
Domain
- Publishing Innovation Council, – HCL has clear understanding of domain and disruptive innovation in publishing industry – Multi channel delivery, optimization of content value chain, print/ digital unification, user generated content and business process optimization of back office operations
- Our publishing industry community has a knowledge base with enablers in the form of wikis, discussions, case studies, polls on the issues prevailing in the publishing industry
Works
- 3000+ person years of multi-services engagement for dedicated offshore development center for leading health, legal publishing information company
- 2000+ person years of multi-services delivery for leading book publishing organization covering publishing value chain, educational product development and back office operations
- 1000+ person years of application-operation outsourcing from a near-shore center in Northern Ireland for leading Newspaper company of Europe
- 1500+ person years of servicing scientific, healthcare publishers covering application management, transformation and consolidation services
With over 12 years of rich experience in servicing different publishers on a global scale, we understand the challenges faced by our customers in this space and are continuously investing to provide innovative solutions for competitive differentiation and achieving operational efficiencies for our clients in a crowded marketplace. We enable publishers to transform their existing business by unlocking value and make them future ready with our Next Generation Publishing Solutions.
The media, publishing and entertainment practice at HCL has some credible statistics to justify its position among the best in the IT competitive landscape. Here is look at the resources committed into making this practice efficient and productive:
- 10000+ person years of MPE experience
- Experience in servicing all key segments
- Investment in 12+ IPs & frameworks
- 4 out of top 5 publishers worldwide are HCL customers
- Strategic alliances with leading media houses for media technology outsourcing
IP’s & Frameworks
Intellectual property is what gives any domain practice the cutting edge in the competitive landscape. HCL Technologies has consistently invested resources to creating a range of IP frameworks that aim at providing unique benefits to customers while at the same time providing solutions to their most pressing problems. The frameworks have been listed as below:
1. SIMFoNE-Scalable Integrable Modular Framework for Next-Gen Enterprise
SIMFONE is a futuristic framework which powers Knowledge Management, Access, Collaboration and Communities for Business Information Publishers.
Framework Highlights- Information Management : Supports operational/ analytical data, mixed media content FS, RDBMS, and CMS etc
- Search: Full Text, Web crawling, Metadata, Drill Down, Topic Maps and Saved Search
- User/ Communities: Knowledge Portal, Wiki, RSS, Forums, Security, Single Sign On and Digital Rights
- Collaboration/ Analytics : Support for Workflows, Warehouse/ Mining
- Un tap knowledge and information across the enterprise and ecosystem
- Editorial improvement, targeted information – improved agility, decision making and productivity of organization
- Loosely coupled, SOA-based, Open Source support - Lower TCO and minimizes vendor lock-in
2. Intelligent Crawling Technology
This framework supports a contextual search engine which enables users to generate usage specific & precise search results.
Framework Highlights- Useful for online vertical search engines
- Extraction of data from “Deep Web”
- Simulation of human submission of HTML forms using Artificial Intelligence techniques
- Identification of FORM elements in web page
- Extraction of FORM element values
- Submission of query to website
- Extraction of domain-specific metadata from any web page
- Configurable system to support any business domain
- Uses pattern matching techniques
- Disruptive, ability to support “Deep Crawl”, Secure/ unsecured content
- Cross industry application with configurable meta data extraction/ ingestion
- High speed and robust crawling scale to 100,000 sites, over 10 million listings
3. Unified Digital Rights Management System (UDRMS)
HCL maintains its leadership position in this space by making significant investments in creating Digital Rights Management Solution for Enterprise and Mobile content which manages the digital assets access rights & entitlements.
Framework Highlights
- Supports wide variety of content - MS-Office, PDF, images, audio/ video, targeted for OMA compliant devices
- Supports several access rights such as View, View Count, Copy, Print, Expiration Date
- Server-Viewer handshake - Rights modification post content distribution
4. Collaborative Learning Framework
This framework is conceived to Course authoring, publishing and delivery in virtual classroom.
Framework Highlights- Course Authoring: Develop SCORM complaint courses & assessments for deployment over LMS. Templates, Drag n Drop component facility, save or map previous course to the new one
- Community: Offline Forums / Blogs, blog creation with third party integration
- Collaboration: Virtual Class room environment, advanced Video and Audio conference modules, Desktop sharing and PPT presentation
- Communication: Global/ one-one chat, invitee learner, share presentation/ course cartridge and advanced streaming a/v features
- Blended learning to improve quality of intervention and interaction
- Ease of course assembly, multi-platform deployment and advanced streaming support for QoS
5. IMPACT
It is Service Oriented Digital Asset Management (DAM) Framework & Integrated Media Platform for Asset Centered Transformation.
Framework Highlights- Services based Integration: Components / applications currently deployed by Broadcaster
- Enterprise-wide Workflow Management: Streamlining workflow with policy-based behaviors
- Usability: Division of Essence and Metadata service/ greater usability
- Federated Model: Federated implementation model of services, allowing integration of disparate systems
- Multi-Channel Delivery: Enables organizations to publish content to multiple platforms
- Incorporation of Metadata at the point of generation/ SoA-based architecture
- Extendable and can include new services for additional functionalities
- Easy implementation of new applications to support emerging business models
6. Ad Impressions
It is a Digital Media Marketplace which acts as a mediator between Marketers and Media Owners. It gives a feel and environment to the marketers as if they are managing their own portfolio for advertisement. It is equipped with real time data from various Third Party Rating companies which help marketers in choosing the appropriate media, space and time.
Framework Highlights- Cross-Media Advertising Management : Integrated platform to manage cross-media advertising campaigns on all media – TV, online, OOH, radio, newspaper & magazines
- Campaign analysis & Reporting: Dashboard for decision makers to generate reports and analyze the campaign performance. Real time data availability through APIs for doing financial planning and budgeting
- Digital Marketplace: Single system designed to meet the specific demands of Media owners, Ad Agencies and Brand owners
- Real-time availability of data to measure the performance of a campaign and to decide on the time and cost factor
- Time & Cost savings for Media owners, Ad Agencies and Brand owners
7. Content 2.0
It is a Network Publishing Platform for New Age Publishers, which automates publishing value chain across the Editorial and Production functions.
Framework Highlights- WYSIWYG Editor for collaborative authoring
- Configurable metadata/markup standards for content authoring/ ingestion
- Federated Repositories, Metadata/ Full Text Search on distributed repositories
- Print composition via XML-based integrated Quark/In Design environments
- Interactive composition with Visual editors allowing multimedia content assembly
- Multi channel delivery: PDA, PC and print ready PDF format
- Digital protection, security/ entitlement & web properties for promoting content consumption
- Enhanced collaboration across processes, products, tools & people in publishing lifecycle
- Content Monetization, Reduced Production Cost, Improved Time to Market, Broader Reach and Enhanced Revenue
SoA-based architecture, best of breed tools integration, high flexibility and choice of toolset integration
