Broadcasting

The Broadcasting sector is undergoing a major transformation as the entire industry moves towards digital/tapeless production workflows. As broadcasters move away from analog, tape-based systems, there is substantial system design and integration work required to enable a seamless transition. With the advent of Digital and Wireless products and the proliferation of business models and product offerings, the legacy IT systems no longer adequately serve a Broadcaster’s business needs. The volume of integration points to external systems for Content data has grown significantly over the past several years and older technology creates delays that adversely impacts time to market as well as flexibility and control of the business processes.

Media content delivery has just moved out of the realms of Radio and Television. Internet and mobile devices are now equally important means of media communication. For a broadcaster, it poses the challenge of making available a large portion of media content on these new consumption channels - repurposing of content for mobile and web has become of primary importance. An increasingly fragmented audience means Broadcasters need to understand their customers using sophisticated techniques to come up with the right content for the right audience on the right channel and at the right time to stay competitive.

As Broadcasters seek to expand and diversify revenue generating activities, they face the challenge of managing an ever increasing number of asset types, keeping track of rights and royalties and transcoding the content on the fly. They need IT systems that are flexible enough to accommodate continuously changing Business and products innovations and provide tight Integration with the Digital Supply Chain.

At HCL, we understand the dynamic challenges of the broadcasting industry and provide specific IT-enabled business solutions to cater the specific needs of broadcasters.

HCL is amongst the biggest and most experienced IT service providers and we are committed to furthering our capabilities and enforcing this leadership status by strengthening capabilities and domain expertise in the Broadcasting industry.

HCL has good understanding of the IT systems used by a broadcasting company owing to our prior experience of providing Application Portfolio Optimization and IT Strategy consulting in this space. Through our domain experts, we have the critical, intimate knowledge of what business and technology concerns are driving the Broadcasting companies.

We have extensive experience in providing Content Management and Digital Asset Management solutions to our Media & Entertainment clients, which can be leveraged by a Broadcaster in implementing an organization wide content management strategy. In this context, HCL has envisioned an enterprise class Digital Asset Management (DAM) framework which is a next generation, Service Oriented framework for Broadcasters. We understand the space of Customer Relationship Management, Advertising, and Workflow Management - all of which are keys to a broadcaster’s operations.

HCL has strategic partnerships/relationships with the Best-in-class product vendors in the areas of Digital Asset Management, Traffic and Scheduling management, ERP, Storage and Digital Distribution including Artesia, IBM, Microsoft and EMC.