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Enterprise mobility to revolutionize business

Published Date: 
Oct 29, 2013
Economic Times Telecom

Mobile technology has revolutionized the way we live, work and play. It is a revolution being led by consumer preferences initially forcing enterprises to follow. As the cost of mobile voice service declined in the 1990s, mobile phones evolved from a luxury to a necessity. The market changed disruptively in 2007 with the introduction of Apple's iPhone, which transformed user's expectations of mobile experiences. With the introduction of competing smartphone options and an active mobile application eco system, smartphone sales globally have now surpassed feature phones.

According to Gartner, worldwide smartphone sales to end users reached 225 million units in the second quarter of 2013, with a growth of 46.5 percent year-over-year surpassing feature phone sales of 210 million units. Even in rural India there is an inexorable shift to low cost smartphones.
For the telecom sector, the initial waves of technology change through wireless connectivity and new devices have been followed by intuitive applications, engaging software tailored for smartphones and tablets, now deeply embedded in consumer life.

Enterprises are waking up to these tectonic shifts, recognizing that mobile enablement is as big an inflection point in their long-term business strategy as the first wave of internet was. It transforms employee, partner and customer experiences. Each business has to invent new or changed business models and redefine these new experiences. Enterprises are responding with empowering BYOD policies for employee needs, innovative applications for their on-field staff and mobile channel for seamless management of enterprise resources and customer relations. Device and Application Management tools allow robust security and central management.

Wireless and telecommunication providers are no longer just providers of networks and voice services but instead are at the center of a vibrant ecosystem reinventing user and enterprise experience and bridging the consumer and enterprise world. Telecommunications providers offer the broadest range of mobility solutions, especially in categories including device and network management.

They also have a strong heritage in enterprise applications and consumer applications so that they can deliver an end-to-end mobility solution to customers. These days Telcos are catering to verticals like healthcare, financial services, energy, manufacturing, retail and consumer packaged goods, public sector, travel, and hospitality. They are also exploring mobile data and video services to increase revenue and profitability. 3G and 4G wireless technology rollouts require telecom providers to upscale existing services and introduce new ones.

Applications like m- commerce (enabling commercial transactions on mobile phones), M- wallet and m banking (full-fledged banking and credit services) enhance customer experience. Mobility solutions for field force, offline data storage solutions enhance employee efficiency and productivity through applications that provide on the move, and anytime access to enterprise resources.

The Business Application Framework provided by various service companies especially for Telecom sector provides hosted and managed mobility services to enterprises. Also many companies offer micro blogging platforms to take advantage of social networking paradigms to ensure better employee connect. Today it is possible to analyze real-time customer data and offer personalization or segmentation through mobile phones and tablets which Telcos are offering as a core service.

Mobile has re-shaped operating models, business models and marketplaces. Mobility in enterprise is not just the way an organization transforms itself but a much larger force bringing the world closer and enriching connected experiences.

Economic Times Telecom
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