IT firms increase focus on Indian media
Coverage in ZDNet Asia – In this story Karan Puri - Sr. Vice President, Global Vertical Head-Telecom, Media Entertainment, HCL Technologies has provided his thought leadership inputs on the emerging microverticals in ME vertical and while bringing up industry/ customer pain points, he discusses the technologies that will address the publishers’ woes.
The media and entertainment (ME) industry is one of the fastest-growing industries in the country. However, as the digital space shrouds the media environment, existing marketing agenda and capabilities of ME companies need to be retooled.
This poses a huge opportunity for the IT industry and companies including IBM, Cisco Systems, HCL Technologies and Oracle, are cashing in by unveiling new offerings for the Indian media sector.
With the emergence of new technologies ranging from interactive television, blogs, Internet Protocol television (IPTV), social networking sites, e-polls and mobile TV, media houses are compelled to look beyond one-way communication.