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Mobile and Multi-Channel Integration

Published Date: 
Jul 13, 2012
Bank Systems & Technology

Mobile platforms have the potential to truly revolutionize customer experiences in retail banking, provided that banks approach mobility in a structured way. Any movement on this front must have cross-channel consistency at its very core. While this objective can be appear to be overwhelming, but failure will often result in increased customer dissatisfaction -- something no bank can risk in this hyper-competitive environment.

As global economies try to emerge from the shadows of recession, what seems certain is the drop in consumer confidence and the general wane of optimism among global consumers. A 2011 Ernst & Young Global Consumer Banking Survey revealed that 44 percent of customers said their confidence in the banking industry had declined.

Bank Systems & Technology

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Global Head - External Communications
Ajay Davessar HCL Technologies Ltd. Tel: +91-120-438 2800/ 244 1259 Email:
US Contact:
Meenakshi Benjwal Phone Number - 973-393-6225 Email:
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Elka Ghudial HCL Technologies Ltd. Tel: +44 7973 567 131 Email:
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Samrat Banerjee HCL Technologies Tel.: +61 2 8081 5852 Mobile: +61 478 685 376 Email:

Corporate & India Contact:
Zulfia Nafees HCL Technologies Tel (Direct): +91-120-4382800 Mob: +91-9810495138 Email: