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Success Stories

E-commerce and Sourcing - Automate the order management process & web enable it

Customer
One of the world’s largest apparel company with a history of over 100 years and brands that reach a variety of consumer segments across various retail channels

The Challenge
  • The rapid expansion of VF image wear through M & A had resulted in inheriting the systems of the various companies it acquired,
  • The e-commerce presence was fragmented & had very low penetration
  • In absence of website scalable solution significant, recurring delays and costs during accounts acquisition
  • Inability to cross/up sell to customers buying only uniforms
  • Website not tightly integrated to back order management leading to manual work, inefficient Inventory Mgt & Low Productivity
HCL’s Solution
  • MOJO was built with the goals of new, flexible, open platform to allow e-commerce order entry to all customers
  • The solution encompassed the entire order management process
  • The Inventory Management module additionally enabled tracking of materials between locations using Bar Code Scanners.
  • Some features of the system were:
    • Single core engine for processing transactions of all customers
    • Integrated content management solution that allows users to change the branding and content through just data setup.
    • Tight integration with back-end order management system that takes benefit of flexible account, pricing, carriers, freight and other setup
Value Delivered
  • Top Line Benefits
    • Expanding the services offered
    • Enabling cross and up- selling
    • Opening up B2B2C model
    • E-commerce engine for growth (Currently, the website generates approximately 200K USD of sales per day)
  • Bottom Line Benefits
    • Reduced running costs by 50%
    • Lowered manpower costs
    • Recurring costs reduced to a fraction
    • Faster Inventory turnaround
    • Improved productivity

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