Customer Relationship Management
It costs five times more to acquire a new customer than to retain one. HCL understands that effective loyalty management systems cement business relationships and help to retain existing customers. To enable the same for our retailers, we have been delivering solutions in:
- Developing or enhancing the value proposition offered to customers
- Acquiring new customers
- Transforming the customer experience
- Enhancing customer loyalty and retention to increase profits
- Using Data mining tools to best understand patterns in customer behavior along multiple dimensions
- Focused customer delivery & support based on customer's Segment
- Budgeting and Forecasting revenues/volume of sales for segmented customers
- Designing strategic solutions for enhancing effectiveness of promotions & loyalty programs
Our partnerships and global delivery capability to combine technology & business process outsourcing provide a built-in flexibility to integrate best-of-breed functionality and technology to effectively address a retailer's CRM needs in part or full, as appropriate.
Representative Engagements- Customer Loyalty & Segmentation - Analysis tools for shopping behavior & intelligent commercial marketing
- BPO—Customer Retention Services through e-mail, Web, white mail
