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eCommerce

Retailers continue to integrate e-commerce aggressively into their cross-channel operations, as it represents a tremendous opportunity for growth

As traditional consumers become a greater portion of online buyers, the landscape of eTailing is fast changing. The overall contentment with eCommerce shopping experiences is waning, consumers still shop online mostly to get low prices however there is still a bend towards in store shopping. What does this mean for retailers? That it’s finally time to scrap promotional-only strategies and build trust and loyalty with shoppers. They’ll do that by advertising their safe shopping online experiences, focused loyalty programs, Leverage Web 2.0 features to make use of online branding, creating segmented online store offerings, and getting the multi-channel integration basics right

HCL Services Capabilities & Offerings

Industry ChallengesService Capability Description
Need for sustained competitive advantage & leveraging the quantum of online user baseMeeting end user satisfactionHCL’s Web 2.0 offering called “First 2.0”Set of collaboration and communication technologies such as Really Simple Syndication (RSS), Representational state transfer (REST), Ajax, blogs and social networkingUser Interface Optimization
B2C
Personalization, Live chat, Community, email Marketing
B2B
Collaboration, Product Information Management, Customer Web Store, Promotions Management
Integration of eCommerce System with Enterprise systems & Consolidation of multiple websites (different technology & platform)Application Development & IntegrationIntegration Frameworks – Vertex designed to extract executive information

Integration with 3rd Party Systems & Search Engines
Increased Security FrameworksIT Infrastructure Management ServicesSecurity processes, PCI Compliance and Managed Hosting Services
Need for quick turn around time for skills & Huge initial technology ownership costsApplication Management, Application Testing (Automation & Performance Testing) Application Deployment Application Porting and MigrationHCL has vast experience & are very strong in this areaOur accelerated cost benefit model also ensures the leverage of offshore skills optimally
Increased Quantum of Online User BaseeCommerce Functional ComponentsContent Management, Order Management, Catalog, Portals, Transaction Reporting, Business IntelligenceWebsite response time optimization
Need “Always On” facility to maintain the business critical appsIT Infrastructure Management Services24X7 Support, eCommerce Application Platforms, Database/OS and Development Tools

Select IP & Frameworks Developed

E-store – A framework for online web stores

Functionality: Creates a platform for eCommerce web stores that is scalable and offers pluggable components to plug ‘n play over Microsoft Commerce Server

CONNECT – Loyalty Management System

Functionality: Integration framework designed to cater to retail Specific Loyalty Management requirements

Representative Engagements Read More…
 
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