eCommerce
Retailers continue to integrate e-commerce aggressively into their cross-channel operations, as it represents a tremendous opportunity for growth
As traditional consumers become a greater portion of online buyers, the landscape of eTailing is fast changing. The overall contentment with eCommerce shopping experiences is waning, consumers still shop online mostly to get low prices however there is still a bend towards in store shopping. What does this mean for retailers? That it’s finally time to scrap promotional-only strategies and build trust and loyalty with shoppers. They’ll do that by advertising their safe shopping online experiences, focused loyalty programs, Leverage Web 2.0 features to make use of online branding, creating segmented online store offerings, and getting the multi-channel integration basics right
HCL Services Capabilities & Offerings
| Industry Challenges | Service Capability | Description |
| Need for sustained competitive advantage & leveraging the quantum of online user baseMeeting end user satisfaction | HCL’s Web 2.0 offering called “First 2.0” | Set of collaboration and communication technologies such as Really Simple Syndication (RSS), Representational state transfer (REST), Ajax, blogs and social networkingUser Interface Optimization B2C Personalization, Live chat, Community, email Marketing B2B Collaboration, Product Information Management, Customer Web Store, Promotions Management |
| Integration of eCommerce System with Enterprise systems & Consolidation of multiple websites (different technology & platform) | Application Development & Integration | Integration Frameworks – Vertex designed to extract executive information Integration with 3rd Party Systems & Search Engines |
| Increased Security Frameworks | IT Infrastructure Management Services | Security processes, PCI Compliance and Managed Hosting Services |
| Need for quick turn around time for skills & Huge initial technology ownership costs | Application Management, Application Testing (Automation & Performance Testing) Application Deployment Application Porting and Migration | HCL has vast experience & are very strong in this areaOur accelerated cost benefit model also ensures the leverage of offshore skills optimally |
| Increased Quantum of Online User Base | eCommerce Functional Components | Content Management, Order Management, Catalog, Portals, Transaction Reporting, Business IntelligenceWebsite response time optimization |
| Need “Always On” facility to maintain the business critical apps | IT Infrastructure Management Services | 24X7 Support, eCommerce Application Platforms, Database/OS and Development Tools |
Select IP & Frameworks Developed
E-store – A framework for online web storesFunctionality: Creates a platform for eCommerce web stores that is scalable and offers pluggable components to plug ‘n play over Microsoft Commerce Server
CONNECT – Loyalty Management System
Functionality: Integration framework designed to cater to retail Specific Loyalty Management requirements
