Top Line Based Retail Business Advisory Offerings
HCL’s top line focused consulting offerings help retail and CPG companies increase sales and revenue across the business functions by providing the following services:
- Pricing revenue maximization analysis
A revenue and profit maximization strategy dictates that retailers consumer goods enterprises should sell as much of their products as possible and adjusting the price can be one tool which helps to build various scenarios and choose the best fit HCL helps retail and CPG enterprises in formulating product pricing strategy, price optimization, promotional pricing and margin management.
- Consumer segmentation profiling
Customer profiling helps to define the ‘types’ of customers based on various attributes like demographics, behavioral life style etc. In an Omni channel world, the need for an enterprise wide view of customer is all the more important for better customer segmentation. HCL helps Retail and CPG enterprises gain real-time business insights using technology by turning data into actionable customer insights and focusing on better business outcomes.
- Consumer segmentation profiling
Customer profiling helps to define the ‘types’ of customers based on various attributes like demographics, behavioral life style characteristics, etc. In an omni channel world, the need for an enterprise wide view of the customer is all the more important for better customer segmentation. HCL helps retail and CPG enterprises gain real-time business insights using technology by turning data into actionable customer insights and focusing on better business outcomes.
- Customer experience improvement
Today’s empowered customer is savvy and retailers must deliver a differentiated experience at every turn, and they connect the bricks-and-mortar experience with the online world to develop a relationship characterized by trust and customer delight. HCL can help to elevate the complete brand experience with collaboration platforms and digital solutions across functions, including supply chain, logistics, and distribution.
- Omni-channel enablement
In the current digital world, an increasing number of consumers rely on e-commerce sites to search for products, access product information, and make purchases. Omni channel integration is essential to understand the channel (online vs offline or direct vs indirect) customer prefers so that effectiveness of marketing communications and product delivery can be improved. HCL helps retail consumer goods enterprises to enable the commerce platforms and also to deliver seamless customer experience by enabling integrating price, promotions, product assortment and inventory across channels.
- Outlet execution analysis
Optimizing in store operations such as more efficient customer checkout processes, shortening wait times and initiating auto-replenishment activities, shelf-stocking methods will ensure low operational costs for any average retailer and entails a significant impact on cost management as well as customer satisfaction. HCL helps CPG companies to plan more accurately, execute where needed, and monitor shelf conditions in near-real-time to reduce out-of-stocks and lost sales.
- Broker/Distributor performance analysis
The distributor in the CPG channel is crucial for any company and plays a significant role in overall performance landscape. Broker/distributor performance can be assessed on factors like inventory warehouse management, and further analysis of their secondary sales process.
- Promotion effectiveness analysis
There is a need to evaluate all the promotion elements of the shopper marketing - price discounts, coupons, online offers, special packs, incentives, displays, packaging, special events, loyalty rewards, promotional interest rates, etc., to understand their effect on business performance and promotion ROI. HCL helps CPG enterprises to make better decisions about promotion resource allocation, enhance promotion planning, and ultimately improve promotion ROI
- Merchandizing Modernization
The impact of multiple formats and blurring of category lines, channel proliferation, and keen focus on customer centricity have forced retailers to reshape their merchandising strategy - this defines the underlying elements aimed at modernizing retail merchandizing capabilities. HCL helps retailers gain real-time business insights using technology to deliver a seamless shopping experience.