BI Practice Director Ken Martin is leading the Social Analytics Practice for HCL America, Inc. He brings 18 years experience in providing global organizations with business and technology innovations. Ken helps organizations leverage the wide adoption of internet-applications and social media to improve collaboration and analytics across marketing, customer services, research, and operations. His solutions help organizations connect and engage with customers providing the insight and analysis necessary to meet today's marketplace challenges. He enjoys helping organization build solutions that provide competitive advantages in the marketplace. He is now leading innovations in the BI practice that combines enterprise 2.0 with web 2.0 applications to create collaborative communities linked to Business Intelligence and analytics processes.