Optimize and enhance the ecommerce application

Customer
A leading pan-Asian conglomerate, operates under well-known local brands including supermarkets, hypermarkets), health & beauty stores, convenience stores & home furnishing stores

The Challenge

• The process of on-line sales was operationally inefficient
• The system did not accept some of the globally accepted credit cards
• Inability to cater to the ever-changing and emerging needs of the business and unable to incorporate new e-commerce features.
• Website was not competitive because of limited functionality
• The cost of maintaining and supporting the application was high.

HCL’s Solution

Application Optimization:

• Web pages improved by modifying client side and server side scripts
• Static pages introduced to improve performance
• Applications were developed to create static pages automatically.
• HTML code was checked for any latency.
• Graphics on individual pages were dealt with and transformed
• Web Components identified were optimized.

Hardware Up-gradation:

• The web server was identified as the biggest bottleneck and upgraded to two servers each with dual processors

Value Delivered

• A Complete E-retail Website (English & Chinese) with options for selecting delivery date and time and different modes of payment
• A new, fresh and improved look and feel of the website.
• The time to place an order was brought down from 8 min to less than 1 min.
• A cost effective application tailor-made for Wellcome chain of stores, giving them a competitive advantage in the retail market.
• Integration of Wellcome Website with HKMS (a merchandising system) for uploading promotion details.