SmartAssist - Targeted Mobile Promotions

Ancillary revenue, customer experience and loyalty are core pillars of an airline's strategy. Ancillary revenue has become an important financial component for airlines as they look to complement their core revenues. Customer experience and loyalty have become critical as global alliances and partnerships have provided customers a plethora of travel options. With customers increasingly utilizing their smartphones for travel needs, airlines have the opportunity to use this key channel to engage with their customers, potentially increase ancillary revenues and enhance customer experience and loyalty. Airlines can push offers to customers through their smartphones, drive a potential cross-sell opportunity or help customers engage further with the airline.

HCL’s SmartAssist is an end-to-end solution that can efficiently manage mobile coupons and redemptions on a smartphone. Based on cutting-edge technology, the solution leverages the power of location-based services and Near Field Communication (NFC), all packaged together on a sleek user interface. An airline can offer rebates or promotions through mobile coupons to targeted customers, enabling them to redeem the coupons at their convenience. These rebates or offers can be bar-coded or NFC-based mobile coupons. Customers can view and save these mobile coupons according to their interest onto their smartphone for later use. The coupons can be redeemed at any select outlet where the offer is valid by presenting the coupons stored in the phone.

Solution Highlights

• NFC-enabled – User can interact with Smart Posters for enhanced experience
• Ability to provide offers to consumers in the immediate vicinity of the store
• Redeem coupons by easily scanning them at stores
• Scan coupon -- Capture external bar-coded coupon from print media to mobile phone
• Personal catalog folder to save coupons for redemption at a later time