Social Intelligence

Social media as an effective 'Business to Consumer' and 'Consumer to Business' communication platform has architected a new channel for the travel industry to:

• Increase direct ticket sales
• Decrease distribution costs
• Build customer intimacy and brand loyalty
• Promote new product offerings and loyalty offers/ discounts

HCL’s Social Intelligence offerings for the travel industry can help your organization gain a 360-degree view of your customer, by streamlining unstructured digital content into structured information representing the voice of your customer. Our services spectrum includes consulting, implementation, maintenance and support through a pool of specialized consultants skilled in sentiment analysis and rating.

Our end-to-end offerings comprise:

1. Advanced social analytical tools to gather and categorize digital content
2. Streamlined processes and methodologies to analyze and understand customer sentiments
3. Framework for delivering managed services through a global delivery model

Solution Highlights

• First-hand analysis of consumer preferences and responses
• Dashboard metrics reporting to provide customer intelligence and enhance decision-making
• End-to-end social media content analytics as a service
• Enhanced customer services, brand advocacy, research, and innovation
• Increased customer loyalty and retention through better understanding of customer sentiments