To draw out their full potential, 21st century employees need a vibrant sand-box environment, where they can rapidly test, roll-out and scale their ideas across industries. This 21st century partnership presents the ideapreneurs with an opportunity to:
As 21st century employees, this is a new field of opportunities. A glorious chance to be remembered for the game they played. But, more importantly, for how they played it. Together.
The driving force behind the change in the 21st century enterprise have been the 21st century employees, who blends their mastery of technology with intrapreneurial autonomy and a higher sense of purpose, to re-imagine the future. These 'millennial' employees are challenging all existing workplace stereotypes:
HCL's culture of Ideapreneurship ™ (ideas driven intrapreneurship), a self-sustaining, self-inspired, innovation engine that drives HCL forward. It is a unique innovation culture in which every employee gets the opportunity to ideate, and where these everyday ideas set a new business paradigm. At HCL, Ideapreneurship has created an atmosphere where employees take the lead in finding solutions and ideas and then leading them to fruition. This culture is premised on three deeply rooted value systems:
This culture of ideapreneurship ensures that each of HCL's 110,000 ideapreneurs are focused on creating a value centric relationship with our customers, by taking the Relationship Beyond the Contract
The world has become experience focused. The 21st century enterprise is at its center. As per Forbes and the American Enterprise Institute, half a century ago, the shelf life of a firm in the Fortune 500 was around 75 years. Today it's less than 15 years, and declining. The winners in this new reality are a breed of companies that are experience focused – the 21st century enterprise.
The 21st century enterprise:
As per the Economist, 46% of social media activity related to TV is on sports, 67% of sports fans use second
screen devices and 76% of sports fans use mobile devices at the stadiums. Sport therefore has the most omni-
channel engaged group of followers – and is, as a result, highly representative of today's experience
Manchester United, with 659 million followers and a list of world class sponsors, has already surmounted many challenges in an experience focused economy. Within Sports, Manchester United, therefore, provides the best-in-class platform to experiment, learn and develop 21st century transformative solutions.
HCL recognized capabilities make it among the best placed technology companies to develop 21st century enterprise solutions. HCL Technologies:
This is why Manchester United,the world's most valuable and most followed sports team, through an in- depth competitive evaluation process, selected HCL Technologies as its Global Digital Transformation Partner.
HCL's approach to the digital transformation journey of Manchester United will be through continuous experimentation and co-innovation. Thus, while this partnership will deliver a world class mobile app and website, the true benefit will be the intellectual properties(IPs) that will be created from this sandbox.
This will enable Manchester United to explore revolutionary ways in which the club uses technology to create a unified fan experience for supporters; and in the process set a new standard of best practice in the world of business.
The IPs created from this sandbox will help HCL develop best in class digital transformation solutions for its Fortune 500 customers.
This partnership between HCL and Manchester United is unique in the value that it aims to create not just for Manchester United's fans but also for organizations across the world. It is therefore in its true sense, not a partnership. It is a sign of a new reality – one where Technology is making business a team sport.