Deriving Maximum ROI from your CRM initiative
introduction to the topic
- Have you identified & quantified the expected benefits from the CRM initiative?
- Is CRM solution you are considering offer high and fast ROI?
- Is the CRM solution geared to leverage disruptive trends like social media and mobility?
With increased competition and changing trends the enterprises are focusing their CRM initiatives to not only meet their business and operational objectives but also deliver fast ROI with high acceptability and rapid execution.
A misaligned CRM initiative can lead to increased cost of implementation, poor adoption and customer dissatisfaction thereby not meeting the business objectives.
An enterprise has to do a thorough assessment to identify a CRM solution that can meet its strategic and operational objectives and correspondingly provide a high ROI in a short span of time. Salesforce.com, the market leader in cloud based CRM, has helped many global organizations achieve their CRM goals and maximized the returns on every dollar invested.
The joint webinar by HCL and Salesforce.com will outline Best Practices in carrying out a Global CRM assessment program for Large enterprises and how Salesforce.com is the right fit for organizations looking for deriving maximum ROI out of their CRM investments.
About the speakers
Director, Cloud and Industry Architect, Salesforce.com
John Esposito has rich experience in the field of Customer Relationship Management initiatives. He is adept in successfully road mapping and leading effective CRM initiatives from conception to completion. Proficiency in leading all stages of the systems development life cycle including strategy, analysis, design, configuration, training, and support. He has proven ability to promote highly effective working relationships and build teams across all organizational levels and functional areas.
His specialties include Customer Relationship Management (CRM), Sales Force Automation, Services, Call Center. He has industry wide experience in CRM Best Practices, Process Re-engineering, Requirement Mapping and Gap Analysis. His experience encompasses High Tech, Media, Financial Services and Healthcare industries.
Practice Lead - IT Transformation Services, HCL Technologies
Vinay is currently with Business & IT Transformation Services and is Practice Lead, Supply Chain Management. He has over 13 years of experience in the field of Business and IT Consulting, specializing in Logistics and Supply Chain Management. He has successfully completed numerous consulting assignments in the fields of Business Process Re-engineering, Performance Management and Package Implementation for clients in the Manufacturing and Retail industry verticals.