Transforming Store Operations and Customer Experience
Published Date:Feb 20, 2012
There is a strong demand for customer-facing mobility solutions and solutions for mobilizing store associates to enable better customer service. In countless ways, mobility is boosting business productivity, speed and responsiveness. Tools like notebook computers, PDAs, cell phones, Wi-Fi networks and Virtual Private Networks (VPNs) have turned ‘business on the move’ into ‘business as usual’. At the same time, a number of organizations have also implemented mobility in a tactical and piecemeal manner, not realizing the gains possible from adopting a true strategic approach to mobility.
The potential benefits of becoming a mobile enterprise are – utilizing new ways of streamlining operations, reducing costs, increasing workforce productivity and cash-on the power of real-time response. We believe mobility will let companies transcend distance and connectivity issues, create a virtual, personalized space for collaboration and empower front-line workers to make better, faster decisions.
This whitepaper elaborates the vision to show how mobility will impact/ influence the consumer shopping experience and improve retail value chain processes, by enhancing workflow, increasing the speed of business transactions with near realtime communication between enterprise systems and personnel and providing better modes of reporting and management for a variety of stakeholders across the retail value chain.