Retail CRM Solutions
The Situation Today
The current business environment poses a number of challenges for Retailers - such as the need to increase market share, gain deeper customer knowledge and insight, and deliver an enhanced shopping experience. The EmpoweRetail CRM solution is designed to help companies gain competitive advantage in the market while overcoming these challenges.
How HCL Can Help
EmpoweRetail CRM combines the best capabilities of CRM, loyalty management, and analytics into one powerful solution that maximizes the ability to manage customer loyalty and increase revenue. With over 15 years of loyalty management expertise across consumer industries, HCL’s Enterprise Application Services (EAS) Group has built this retail CRM solution to help customers take loyalty management to the next level. EmpoweRetail CRM is based on Microsoft Dynamics CRM, and is a powerful analytics engine which allows customers to develop offers, track responses, and measure results in unique ways, and deliver a superior shopping experience to their consumers.
What You Can Expect
EmpoweRetail CRM helps solve the issues associated with traditional loyalty management systems, and improves the retailer’s ability to deepen customer relationships. It also provides the capabilities to optimize sales, marketing, and customer service activities.
Unified 360° Customer View – Allows retailers to maintain a consumer database by enabling large amounts of information to be collected - from contact information to preferences and shopping history
Improve Store-level Performance - Enables individual Stores analyze customer transactions and build Store-specific marketing campaigns. By adjusting for local shopping behaviors, retailers can maximize revenue and profits.
Conduct Deeper Customer Analysis - Provides powerful predictive analytics capabilities that help focus on the right customers. With the ability to conduct detailed spend and product affinity analysis, and determine lifetime customer value, retailers will be armed with powerful decision-making tools to enhance the performance of their loyalty program.
Enhanced Marketing Capabilities – Allows campaign management at individual Store levels, region-wise, and for the entire chain, allowing for consumer segmentation. This, combined with the predictive analytics capabilities, will lead to better cross-selling and up-selling of campaigns.
Real-time Results – Integrates with existing Store management systems, point-of-sale, loyalty management, and other back-office systems to deliver real-time information on campaigns, promotions, and special offers. In addition, the robust dashboards enable better analysis of key performance indicators, on-demand.