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HfS Research Report on How Can Engineering Spice Up Marketing Campaigns For CMOs, commissioned by HCL
21st century organizations are moving to digital marketing solutions which provide users with rich and personalised experience. Considering that CMOs have various options to choose from in the As-a-Service Economy for implementing these innovative marketing solutions , which option should they choose? How will they benefit? HCL has partnered with HfS Research to offer a detailed approach for CMOs to decide the best way to navigate to tech-enabled marketing solutions keeping in mind the various challenges faced in the As-a-Service model.