The ‘disruption’ in the environment
The telecom industry, is currently striving to address a wave of challenge and transformation – a blitz of ‘disruptive trends’ are altering the way businesses operate and how customer experience as a defining metric is envisioned and assessed.
This large-scale paradigm shift is shaped by a number of market forces – from Opex and Capex considerations to the emergence of highly competitive non-traditional players like Google and Amazon. These new-age digital...read more
When it comes to big data search, our primary choices are between Solr and Elasticsearch. Both open source enterprise search platforms have the ability to perform full-text searches and faceted searches.
Solr and ElasticSearch are competing search servers. Both ElasticSearch and Solr are built on top of Lucene, so many of their core features are identical.... read more
What is blockhain? The underlying technology of cryptocurrencies, is less mysterious today than it was six months ago, but the question, what is blockchain, is yet to be satisfactorily answered. How does it work and what will be its impact? What can I do to turn it into a business ally? Since blockchain and cryptocurrencies work on the basis of customer anonymity, many have natural apprehensions, since identity is central to financial services.
The secret behind successful B2B marketing is engaging a few but extremely knowledgeable and conscious buyers, each with different needs.
Account-based marketing (ABM) is a strategic approach used by marketers to support a defined universe of accounts. It's often deployed to target highly desirable individual accounts.
ABM lets marketers engage those buyers during different stages of the buying process. It also reflects alignment of the sales and marketing objectives and helps to evolve the role...read more
Compared with business-to-consumer (B2C) marketing, business-to-business (B2B) often gets a bad rap. B2B marketing is viewed as bland and lacking in glamour.
While these notions have generally held true for a long time, B2B marketing as a practice has come a long way in the past 10 years, thanks to the rise of the Internet.
However, many myths are still associated with B2B marketing.
Myth 1: B2B Marketing Is Not Cool
Elon Musk’s SpaceX, which...read more
Pivot analysis is an essential and integral component for many business enterprise reporting. This type of analysis has been in existence for nearly 3 decades and tools like MS Excel has democratized the availability of this feature, making it even more popular with just a simple drag and drop. Pivot tables are often seen as a form of simplifying the complex OLAP (Online Analytics Processing...read more
This is the second part of the blog which discusses how you address employee motivation at work. My previous post addresses the issue of employee engagement and productivity
So while we addressed some innovative methods for increasing employee productivity and challenges employees face at the workplace let’s now think through problem 2 How do you drive employee motivation ? Do I need motivation for my work? I get paid a handsome salary, doesn’t that suffice?
The power of incentive is a proven...read more
Workplace challenges are quickly moving from being an HR problem to the one being a productivity issue in the boardroom. Despite technological advancements and innovative HR technologies, these problems are compounding. The list becomes too long to work on. However in this blog we will discuss handpicked two strategic challenges- 1) How to strengthen Employee Engagement to drive more productivity 2) How to motivate Employees
When you talk about teams, rather “winning teams”, the world...read more
The consumer packaged goods (CPG) industry is approaching a tipping point, driven by rapidly evolving customer expectations, and an unprecedented growth in the range of digital channels and technologies. To sustain relevance in a dynamic business landscape, manufacturers need to redefine their product distribution and consumer engagement strategies.
Some leading CPG brands are, therefore, increasingly looking to harness social media, mobility,...read more
Healthcare is undergoing radical transformation worldwide. A dramatic overhaul of regulations, combined with the onset of disruptive digital technologies, has triggered significant changes in providers’ business models. For instance, the enactment of the Patient Protection and Affordable Care Act in the U.S. has heralded a shift from traditional, fee-for-service provider compensation to outcome-based reimbursement, linked to patient satisfaction scores and readmission rates.
The consumerization of the...read more
“If you aren’t using social media, you’re creating language barriers with your audiences” – Pam Moore
Think back to a time before every outing at a restaurant was accompanied by a location check-in and a showcase of one’s food photography skills on Instagram. Or before the days moviegoers anointed themselves critics with instant reviews the minute they left the theater. Not to mention a bygone era where audiences weren’t equally glued to their TV screens and smartphones – engaging with viewers...read more
Unraveling the next epoch – towards a transformational roadmap
The aviation industry is witnessing a boom of growth and expansion. On an average, 93,000 flights take off from 9,000 airports around the world with somewhere between 8,000 and 13,000 aircrafts in the air at any given time.
However, this meteoric movement is defined by a key integral element - much of the industry’s recent success hinges on its...read more
Customer service challenges have mounted enormously with social media pitching in to amplify the customer voice—leaving behind digital footprints everywhere. The customer is actively participating on online platforms and is unabashedly vocal when it comes to feedback, or, reviews. Across the world, consumers are demanding ‘immediate value’, and would take their business elsewhere if their needs are not met. Even when the customer is not explicitly voicing concerns, he still...read more
Bank of America Merrill Lynch released a report this week that said that annual global sales of robots has reached a record $10.7 billion in 2014. The authors valued the overall market for robotic technologies (including related software and sensors) at $32 billion for that same year. By 2020, the authors expect the robot market to be worth $83 billion. The autonomous driverless cars, developed by Google, provide...read more
Today, customers are more empowered and informed than ever before. Personalized and innovative solutions are enhancing their ability to do what they want, increasing mobility, as well as ushering in newer models and competitors.
In order to cope, banks must re-imagine their customer relationship strategies, and embrace digitization. Specifically, this is exactly what they should do:
- Initiate a culture change to adopt innovation and meet dynamic customer expectations ...
Every banking institution today is striving to answer this question: Are we doing enough for our customers? Consider new entrants (like Fidor Bank, Atom Bank) who extend specific banking service offerings, targeted towards a very specific consumer demographic. International Personal Finance (IPF) is one such organization, which is focusing on enhancing the value to their clients through...read more
The 21st century has witnessed a digital revolution sweeping across commercial sectors from books, to travel, and even in betting. The banking sector also needs to embrace innovation in the finance industry, if it is to keep up with the demands of the digital consumer.
Consider for instance the winner of the...read more