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Promoting and Nurturing Innovation
1,349
Innovation is the process of inventing or introducing something new that adds value for our stakeholders (customers, employees, or shareholders).
Time Series Based Forecasting Techniques Using Holt-Winters
8,540
Time Series modelling is a fascinating area with practical relevance and impact. Time Series techniques work on numerical data collected over a considerable period of time. It is further used to generate future values of the series (termed as...
It’s All About Follow Up, Son!
990

Mar 12, 2015

It’s All About Follow Up, Son!

Vittal Devarajan Senior Vice President

As you move up the corporate ladder, regular follow up on your plans becomes essential. Vittal's interesting interaction with a CEO of a consulting firm.
Evolving HCL’s Value Proposition in the ANZ Market.
905
In my previous two blogs, I spoke about HCL’s shift in the ANZ region from purely responding to RFP’s, to infusing our offerings with industry specific offerings that are ideally offered As a Service.
Disruptive Innovations Leading the world
534

Feb 24, 2015

Disruptive Innovation

Sushil Kumar Team Leader

A disruptive innovation can help create a new market and value network, or disrupt an existing market and value network by displacing an earlier technology.
Emotional Intelligence & Systems Thinking
961
I was sent two fantastic articles on leadership thinking this week.
Sourcing Advisor Relations
1,210

Feb 05, 2015

Sourcing Advisor Relations – best practice

Edward Gardner Associate Vice President

Sourcing Advisors represent a growing industry of market influencers that are transforming the outsourcing markets across the world.
Why ABM
682
ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM
folio
962

Oct 18, 2019

Redefine Your Media Organization Strategy to be Future Ready

Tamilselvan Manivasagan Practice Leader - Digital & Content Services, DPO

Redefine Your Media Organization Strategy to be Future Ready
Partner Enabled Innovation in Healthcare
1,476

Oct 25, 2017

Partner Enabled Innovation in Healthcare

Partha Marella Executive Vice President

Healthcare, today, demands a system that can efficiently cure or manage multiple comorbidities in an individual, find novel ways of optimizing cost of care including self-help, remote patient engagement or home care. To top it all, the new...
Re-‘Engineering’
3,835
The banking industry (especially the ones providing services to Consumers) is going through a paradigm shift, forcing them to transform into a technology company providing banking services. Either the banks are trying to hire leadership teams from...
Growth Hacking
519

Apr 27, 2017

Growth Hacking, Guerilla Style

Paresh Vankar Vice President, Marketing

Coined in 2010 by Sean Ellis, growth hacks for start-ups combine the data focus of analytics and the hustle and expediency of a start-up environment to drive marketing strategies that only look at “exponential growth” as the metric of success. The...
Data Prisms
139
With the aid of technology, the ability to capture data from various sources and the ability to visualize data in a natural way has enabled large banks to reimagine the capture, normalize, store and visualization of data. The intent of visualization...
Why Offlin marketing
865
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
What “Scale” may mean
406
Scaling agile is often seen as a way to align business, and IT missions successfully. However, it’s often misunderstood. This post identifies the three key contextual perspectives of scaling agile – and which one will get you to true business...
Paresh Vankar

Why Account-Based Marketing is the best way to engage?
Paresh Vankar - Vice President, Marketing | July 20, 2016
682 Views

ABM helps in answering the key RoI question in Marketing and provides a measurable way of evaluating marketing impact beyond demand creation within these accounts. Paresh tells us in this blog other reasons why marketers should go for ABM


Paresh Vankar

The Changing Face of B2B Marketing
Paresh Vankar - Vice President, Marketing | July 20, 2016
839 Views

B2B Marketers have long been thought to lag behind their B2C counterparts. In this Myth-buster blog, Paresh helps you understand how B2B marketing is changing and driving innovation in marketing


Vikas Singh Baghel

Demystifying “incentives” to drive employee motivation
Vikas Singh Baghel - Group Manager - Talent Acquistion | July 18, 2016
1689 Views

Most managers today are still held in the old school command control mentality, constricting employees to think freely for an uninterrupted stretch of time.How can workplaces encourage creative thinking in employees and become a better place to work?