The idea that machine intelligence can automate marketing functions isn’t new. What has changed is the manner in which AI and other “intelligent” robots are being deployed by marketers. Machine intelligence is complementing business intelligence in decision making, acquiring the necessary aptitude to weigh in all data to make quick actionable decisions.
Organizations must have their fingers on the pulse of the customer. This is why the transition of CMOs to chief growth officers (CGOs) is important. CGOs can identify customer-driven sources of growth for their organizations.
AI Assistants are the go-to things today. People from all age-groups are taking to AI assistants in a big way to get things done. The more we use AI assistants, the better they are getting at their job.AI and related technologies will play a big part in helping address, tackle and resolve major problems that the world faces today such as climate change, food- security, healthcare, protecting endangered species and energy management. It is even transforming how we learn! These are some of the future areas where AI will start to impact.It is also in these areas that we will see a lot of cognitive systems evolve and create real benefits.
Jan 23, 2015
Following on from my last blog, where I proposed the following scenarios to occur in the next three years in the Australia and New Zealand Market, driven by the base requirements of Cost
One of the latest trends that has caught the world’s attention and caused an unprecedented transformation in all walks of life is Social Media.
Amid a fast evolving and increasingly complex customer landscape, the role of marketers has seen a drastic change as they are expected to drive business value, and AI’s role as a strategic enabler is becoming more prominent in this regard. The…
Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this concluding of a two part series, he looks at how the trends are impacting HCL and where we are heading in the next 5 years.
Kinsuk Mitra writes on what are the trends that are going to shape technology in 2019. In this first of a two part series, he looks at the future operating environment and the trends leading up the next 5 years.
Sep 07, 2016
Online marketing, with all its benefits, cannot be a substitute for human ingenuity which is often the secret ingredient that makes or breaks marketing campaigns.Is offline marketing still relevant for your next big campaign?
The banking industry (especially the ones providing services to Consumers) is going through a paradigm shift, forcing them to transform into a technology company providing banking services. Either the banks are trying to hire leadership teams from…