Significant experience in Business Consulting in the Media, Broadcasting, Telecom & Music Domains. Software requirements management, Agile development, Requirement estimation, UAT & Business Process Re-engineering in the Media Domain, focusing on Commercial Optimization, Promo Optimization, Media Planning, Media Buying & Billing, Direct Marketing, Couponing and in the Music Domain, focusing on Music Rights, Music Clearance, Royalty Management & Repertoire Management.
Worked full time with Sun network (Leading broadcaster in India) & with Mindshare, Group M (Leading media agency worldwide) in media division handling, Traditional & Digital Media brand promotions, Strategic Brand communication planning & execution, Content Planning in VOD channels, Brand Advertising operations (Creative/Media), Direct Marketing, Trade/Channel Promotions, Brand PR.
Worked hands on in agile development extensively. Strong problem-solver who can design solutions for business / system issues and assist team members with issue resolution management. Demonstrated ability to identify and track high-risk areas by implementing risk mitigation early and contingency plan as needed by maintaining constant communication with clients.