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Loon

Oct 20, 2014

Loon

Naman Gupta - Software Engineer
Software Engineer
This provocative title might imaginatively take you in the direction of a bunch of people gathered for a social cause, releasing balloons as a symbol of peace. But Google has begun to change the definition of balloons and given them more reasons to...
261
OTT Messaging Applications & Their Future Scope

Apr 04, 2014

OTT Messaging Apps: They are here to stay

Gaurav Bansal - Senior Solutions Architect
Senior Solutions Architect
A few months back my 10 year old son smiled at me, more like snickered, when I asked him what is WhatsApp and why on earth should I be using it on my newly purchased Nexus 5. I gave in. I had to give in.
395
Software-at-the-speed-of-Business

Feb 03, 2014

Software at the speed of Business

Madhava Venkatesh - GLOBAL TECHNOLOGY DIRECTOR, IoT WoRKS
GLOBAL TECHNOLOGY DIRECTOR, IoT WoRKS
While there has been a lot of discussion around SMAC and its impact on business, the challenges surrounding the building of software that allow businesses to leverage SMAC to the hilt – are largely ignored. In this article, we will understand five...
171

Pages

Digital Loyality

May 03, 2017

How CPGs Can Counter Decreasing Brand Loyalty

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
The digital channels present a great opportunity for CPG brands to connect directly with the consumers and build lasting relationships, powered by engaging loyalty programs
571
UK Water Industry

Mar 14, 2017

Redefining the UK Water Industry: Are you Open Water Ready?

Rajdeep Basu - Solution Architect
Solution Architect
With the Open Water Act scheduled to take effect from April 2017, the UK water industry is preparing for a deregulated non-domestic market. The Act will give B2B water customers the flexibility to choose their own suppliers. What are the ways in...
287
Store Traffic

Jan 17, 2017

Driving In-Store Traffic and Conversions with Mobile Technologies

Soumyajyoti Sinha Ray - Global Engagement Manager, Digital, Retail & CPG Industries
Global Engagement Manager
U.S. store sales fell 11% on an 11.4% decline in store traffic for the retail calendar month ended in November, while Thanksgiving and Black Friday online sales were $5.27 billion, up 18% from a year earlier. How can you then reverse this trend and...
1,193

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