Harness Ai and data analytics totransform the Travel industry | HCLTech

Enriching customer experience with hyper-personalization

Hyper-personalization is "the use of data analytics to provide more personalized and targeted products, services, and content." Today, travelers are savvier and better informed than ever before. They no longer want standard products and services marketed or communicated to them throughout their travel journey. They expect brands to convey the right message every time without crossing the lines of online privacy.