HCL’s Digital Marketing Services help organizations in multi-channel campaigns & analytics management, 3rd party ad serving, social CRM and interactive learning. The company has a solid framework for innovation, $5 Mn investment in Media & Publishing Solution Acceleration and have a cutting edge technology investment via Practices/ Coes in Engineering, Analytics and user experience design. Our portfolio of Digital Business Services include Digital Marketing | AD Operations | Digital Analytics | Social | Mobile. Manchester United has announced a ‘digital transformation’ partnership with HCL Technologies to analyze and enhance the relationship with the club’s 650 million strong global fan base. The two organizations will create a United Experience innovation lab, housed within United’s Old Trafford stadium, which will essentially become an incubation pod for creating a unified fan experience and increasing engagement through building digital platforms.

Why HCL

• Simplified global digital asset management processes with thin layer of client governance
• One neck to choke philosophy with Creative + Application + Operation bundled service
• Faster time to deployment of digital assets from studio to channels
• Digital creative work done at scale & pace and at non-agency price points
• Elevate Client from managing digital asset / campaign to managing overall outcome
• Move from Capex to Opex model – with outcome based unit pricing