Digital Marketing Services

HCL’s Digital Marketing Services help organizations in multi-channel campaigns & analytics management, 3rd party ad serving, social CRM and interactive learning. The company has a solid framework for innovation, $5 Mn investment in Media & Publishing Solution Acceleration and have a cutting edge technology investment via Practices/ Coes in Engineering, Analytics and user experience design. Our portfolio of Digital Business Services include Digital Marketing | AD Operations | Digital Analytics | Social | Mobile. Manchester United has announced a ‘digital transformation’ partnership with HCL Technologies to analyze and enhance the relationship with the club’s 650 million strong global fan base. The two organizations will create a United Experience innovation lab, housed within United’s Old Trafford stadium, which will essentially become an incubation pod for creating a uniﬁed fan experience and increasing engagement through building digital platforms.

Why HCL

Simpliﬁed global digital asset management processes with thin layer of client governance
One neck to choke philosophy with Creative + Application + Operation bundled service
Faster time to deployment of digital assets from studio to channels
Digital creative work done at scale & pace and at non-agency price points
Elevate Client from managing digital asset / campaign to managing overall outcome
Move from Capex to Opex model – with outcome based unit pricing