Marketing Cloud: Campaign ROI | HCLTech

Campaign ROI tracker is an add-on to existing Marketing cloud feature set which bridges gap between measuring campaign ROI in Sales/Service cloud and ability to sync with in the Marketing cloud. Tracker also enables marketing leaders gain insights into actual sales funnel gain through marketing contribution and enhance sales & marketing alignment. The accuracy of this Marketing cloud add-on is predicated in ensuring that the most appropriate campaign on the opportunity gets credit for driving that opportunity to close.