In 2020, businesses across the globe exited the year with a key lesson: the lines between digital and traditional businesses have blurred into oblivion. Today, every company must, at least in part, be a technology company. 2021 saw similar themes continue, and digital acceleration made it to the top of the list of strategic priorities for most businesses. Today, new technologies are maturing fast, finding new use cases every few hours, and businesses are disrupting entire industries within the span of weeks. In this fast-moving landscape, staying at the top is no longer a one-of effort. Yet, it is the key to success - because the top quintile of businesses sweeps most of the economic profit. More pertinent than the question of getting there is staying there - with markets facing pricing dilemmas in the wake of post-pandemic economics, cutthroat competition, rising customer expectations, and new benchmarks of speed, responsiveness, and strategic health. Digital business is a never-ending commitment to innovation, renovation, and reinvention, and enterprises who make this commitment are set to emerge as winners in both the long- and short-terms. Revisiting the drivers of business in today’s context and understanding the vital role of business-technology synergy in finding and maintaining momentum are the keys to surviving and thriving in the new normal, and beyond. Download this brochure to know more.
Dissecting digital technologies that are driving the next evolution of the business DNA