With organizations traversing towards a centralized marketing approach, an urgent need arises to scale up digital marketing implementations and operations to keep up with the ongoing trend. These implementations should scale beyond geographies, brands, and business units. The strategy to adopt a centralized approach depends on the company’s structure and growth objectives, and it associates its advantages and disadvantages. Having a partner of choice to aid the transformation towards a more centralized marketing approach would never hurt an organization and drive better results in the long run.

HCLTech, with its years of experience in creating industry-aligned frameworks and driving objective based transformation for large enterprises, is now equipped with the needed expertise to offer marketing operating model to businesses seeking a centralized marketing approach.

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